Author Archives: oliverandcosocial

7 Key LinkedIn Features Every Company Page Should Utilize

With over 700 million members, a strong company page is a necessary stepping stone for building your brand’s social media presence. It’s easy enough to create a company page and start posting, however, knowing where to aim the focus after initially establishing their page can be more difficult. Here are 7 LinkedIn features companies should utilize when posting on their page. 

How to Start Marketing Your Brand on TikTok

With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allowsContinue reading “How to Start Marketing Your Brand on TikTok”

Three Tips to Grow Your Small Business’s Social Media Presence

It’s no secret that having a strong social media presence has become essential in aiding the growth of small businesses in recent years. However, you don’t need to “go viral” to make a huge impact. After a global pandemic, more people than ever want to shop local and support small businesses, but with all ofContinue reading “Three Tips to Grow Your Small Business’s Social Media Presence”

4 Tips for Content Creation

Spring has arrived! Hopefully some fresh content is in the works for your brand to go along with it! Content creation can be fun and exciting, but it can also get messy if you don’t have a strategy or plan. Here are four tips to help aid you in your creation process. Get Organized YourContinue reading “4 Tips for Content Creation”

3 Common Mistakes Brands Make on Social Media

Are you guilty of these 3 common mistakes on social media? These are easy traps to fall into, but the good news is they’re also easy to fix! 1. Winging It Don’t wing it! If your current strategy consists of getting on Instagram whenever you remember and posting the content that’s most readily available, youContinue reading “3 Common Mistakes Brands Make on Social Media”