With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allowsContinue reading “How to Start Marketing Your Brand on TikTok”
Author Archives: oliverandcosocial
Three Tips to Grow Your Small Business’s Social Media Presence
It’s no secret that having a strong social media presence has become essential in aiding the growth of small businesses in recent years. However, you don’t need to “go viral” to make a huge impact. After a global pandemic, more people than ever want to shop local and support small businesses, but with all ofContinue reading “Three Tips to Grow Your Small Business’s Social Media Presence”
Facebook and Instagram Roll Out Big Changes
Facebook changes name to “Meta,” Instagram rolls out “collabs,” and merges video content.
Understanding the Instagram Algorithm in 2021
Wondering how Instagram decides which content to show users? Guess no more. The app’s algorithm uses 6 key factors to rank content it thinks will perform best with each user.
Spring Cleaning for Social Accounts
Spring is a great time to take an audit of your social media accounts, as well. Take a few minutes to go through your social accounts and look at the following areas for any needed updates.
4 Tips for Content Creation
Spring has arrived! Hopefully some fresh content is in the works for your brand to go along with it! Content creation can be fun and exciting, but it can also get messy if you don’t have a strategy or plan. Here are four tips to help aid you in your creation process. Get Organized YourContinue reading “4 Tips for Content Creation”
3 Common Mistakes Brands Make on Social Media
Are you guilty of these 3 common mistakes on social media? These are easy traps to fall into, but the good news is they’re also easy to fix! 1. Winging It Don’t wing it! If your current strategy consists of getting on Instagram whenever you remember and posting the content that’s most readily available, youContinue reading “3 Common Mistakes Brands Make on Social Media”
How to use a Hashtag Strategy to Reach more Consumers
By researching which hashtags your audience follows and engages with, and prioritizing those most relevant to your products/services, you increase the likelihood of reaching new target customers.
5 Tips for Increasing Engagement on Instagram ✨
Increasing your Instagram engagement doesn’t have to be difficult. Follow these 5 tips to start generating more engagement!
Oliver and Co. Social named a “Hidden Gem of Atlanta”
Stop the presses! We are thrilled to announce that Voyage Atlanta Magazine featured us in their newest edition of “Hidden Gems: Local Businesses & Creatives.” We chatted all about how Oliver & Co. Social got its start and what it means to be in the social media marketing niche in Atlanta and beyond! Read theContinue reading “Oliver and Co. Social named a “Hidden Gem of Atlanta””
Oliver and Co. Social 