The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Tag Archives: social media tips
Getting Started with Pinterest
With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of nicheContinue reading “Getting Started with Pinterest “
New Instagram Reels Features are a Game Changer
2022 has brought many updates within the social media world and Instagram is not one to fall behind. The app’s newer version has come out with many new features that are important to understand for marketers but the main thing that Instagram has been working on is reels. With the rise of TikTok and theContinue reading “New Instagram Reels Features are a Game Changer”
7 Key LinkedIn Features Every Company Page Should Utilize
With over 700 million members, a strong company page is a necessary stepping stone for building your brand’s social media presence. It’s easy enough to create a company page and start posting, however, knowing where to aim the focus after initially establishing their page can be more difficult. Here are 7 LinkedIn features companies should utilize when posting on their page.
How to Start Marketing Your Brand on TikTok
With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allowsContinue reading “How to Start Marketing Your Brand on TikTok”
Three Tips to Grow Your Small Business’s Social Media Presence
It’s no secret that having a strong social media presence has become essential in aiding the growth of small businesses in recent years. However, you don’t need to “go viral” to make a huge impact. After a global pandemic, more people than ever want to shop local and support small businesses, but with all ofContinue reading “Three Tips to Grow Your Small Business’s Social Media Presence”
Facebook and Instagram Roll Out Big Changes
Facebook changes name to “Meta,” Instagram rolls out “collabs,” and merges video content.
Understanding the Instagram Algorithm in 2021
Wondering how Instagram decides which content to show users? Guess no more. The app’s algorithm uses 6 key factors to rank content it thinks will perform best with each user.
Spring Cleaning for Social Accounts
Spring is a great time to take an audit of your social media accounts, as well. Take a few minutes to go through your social accounts and look at the following areas for any needed updates.
3 Common Mistakes Brands Make on Social Media
Are you guilty of these 3 common mistakes on social media? These are easy traps to fall into, but the good news is they’re also easy to fix! 1. Winging It Don’t wing it! If your current strategy consists of getting on Instagram whenever you remember and posting the content that’s most readily available, youContinue reading “3 Common Mistakes Brands Make on Social Media”
Oliver and Co. Social 