Author Archives: oliverandcosocial

Getting Started Marketing Your Vacation Rental on Social Media

Do you have an airbnb, vrbo, or other vacation home? If you’re looking to fill up bookings for the Summer and Fall months, social media marketing might be the perfect solution! With the growing popularity of social media platforms like Instagram and TikTok, there has never been a better time to take advantage of theseContinue reading “Getting Started Marketing Your Vacation Rental on Social Media”

What I Learned During My Social Media Marketing Internship

At Oliver and Co. Social, we love our interns! Ashley McVey joined us for a Spring 2023 Internship as a Social Media Intern from Liberty University. During her internship, Ashley researched social media trends, brainstormed content ideas, wrote blogs and social copy, designed graphics in Canva, and planned and scheduled content calendars.

Influencer Marketing: It’s Not As Easy As You Might Think

Influencer marketing has become a very popular tool for brands to use to promote a product or service. It may seem like it would be simple to find the perfect persona to represent your brand since the world of influencers online is vast. However, it is not as easy as you may think! There areContinue reading “Influencer Marketing: It’s Not As Easy As You Might Think”

Instagram Updates Your Small Business Needs to Utilize for Success

Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos. 

4 Social Media Trends Brands Need to Know in 2023

The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”

Oliver and Co. Social named a Best Digital Marketing Agency in Augusta, Georgia for 2022

Oliver and Co. Social named to Expertise.com’s list of “Best Digital Marketing Agencies in Augusta” for 2022.

Oliver & Co. Social Media Internship Experience & Takeaways 

By Hollie Haris, Fall 2022 Intern Internships are professional learning experiences for college students to gain on-the-job experience in a certain field or industry they are interested in learning more about. Not only are you gaining experience from doing the work, but you’re also getting the opportunity to learn from seasoned professionals in the industry!Continue reading “Oliver & Co. Social Media Internship Experience & Takeaways “

Breaking Down the TikTok Algorithm: What Works in 2022

TikTok took the world by storm in 2018, after buying out and rebranding the app Music.ly. With over 1 billion active users, and a 786.86% user growth rate, there is no debate that the app has become a prominent social media network. A main thing that sets TikTok apart from its competitors is its highlyContinue reading “Breaking Down the TikTok Algorithm: What Works in 2022”

Getting Started with Pinterest 

With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of nicheContinue reading “Getting Started with Pinterest “