With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allows brands to narrow down their target audience. Here we are going to break down the ways your business can leverage social media marketing on TikTok.
First, it’s important to form a strategy. Do this by first defining your goals. What are you hoping to get out of marketing on the app? Creating more brand awareness? Selling your product or service? Building a community? Although a lot of these go hand in hand, it is integral to pinpoint one main goal to focus on initially. After this, you’ll want to craft a content strategy that aligns with this goal. What types of posts will you use to reach your audience and how often should you be posting? Oftentimes, trial and error is necessary to find out which type of content performs best for your brand and how you can best reach your target audience.
Next, it’s important to keep up with trends on TikTok. Out of all the social networks, TikTok is most notorious for having lots of trends. Trending content such as audio clips or challenges will see spikes in participation over a period of time that can be used to your advantage. Find content inspiration by browsing the discovery page and searching trending videos to see if any trends might align well with your product or service offerings.
That all sounds great, but how do you actually DO this? We’re getting down to the basics. Here is how you create and upload a TikTok video:
Make Your Account
After downloading the app, sign up and change your username from the default, generated one to the name of your business. Add a profile picture, bio and link to your website and follow some other related channels.
Plan Out Your Video
Now that your account is set up, you can make your first video. It is important to plan your process so it will turn out the way you desire. After brainstorming through trends and watching other related content, plan the length of your video with the amount of clips you will need and know if an effect or sound needs to be added.
Shoot and Edit Your Video
Record your video while keeping in mind features like speed, filters, timer and effects. We recommend recording the snippets in the app vs organically to better visual the final outcome. You can also add videos from your camera roll if you already have content. Once all your clips are in, you can edit the final video by adding things like text, stickers and voiceovers.
Upload Your Video to TikTok
Once you’re happy with your video, you can click to the next step where you’ll add a caption and hashtags, pick your cover photo and finally post that content! We recommend crafting captions and researching relevant hashtags for your brand ahead of time, so that posting is seamless.
Now we hope you’ve learned enough to get started with marketing your brand on TikTok! While it is highly unlikely you will go viral on your first video, be patient and keep trying until you find the right fit for your audience. Want to take the hassle out of TikTok content planning, creation and execution? We’ll be happy to help your brand with a monthly social media management package! Contact us at hello@oliverandco.social to get started.
Oliver and Co. Social 