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Recent Posts
The Best Times to Post on Instagram for Businesses in 2026
If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content. With competition increasing and the algorithm prioritizing relevance and early engagement, knowing when to post can be the difference between a…
What Every Hair Salon Needs to Start Doing on Social Media
Running a successful hair salon today isn’t just about great color formulas, flawless blowouts, or a welcoming chair-side experience—it’s about how well that experience shows up online. Specifically, it’s about how your salon is marketing itself on social media platforms like Instagram and TikTok. Over the past few months, I’ve been working with salons like…
Social Media Marketing Content Tips for Pediatricians
I’ve been working with multiple pediatric offices for years now on their Facebook and Instagram marketing! In today’s digital era, there’s an increasing need to have a professional, educational presence on social media in order to remain competitive with other practices in your area and give parents a glimpse into what they can expect from…
What to Know to Create and Post Successful Instagram Reels in 2025: A Comprehensive Guide
In the fast-paced world of social media, Instagram Reels has emerged as a powerful tool for content creators and businesses to captivate audiences and drive engagement. With the platform’s algorithm continually evolving, understanding how to hack the Instagram Reels algorithm in 2025 is crucial for maximizing reach and visibility. Uncovering the Perfect Strategy for Instagram…
Celebrating 5 Years of Oliver and Co. Social
On October 1, 2020 I signed the paperwork to make Oliver and Co. Social official and as I look back on the five years we’ve been in business I am filled with gratitude! Our first month in business, I had two clients. One of these clients I am thankful to say is still with me…
Wrapping Up My Internship at Oliver & Co Social: Hayley’s 5 Takeaways from Summer 2025
As my internship at Oliver & Co Social comes to an end, I’ve been reflecting on the past few months and everything I’ve learned. This experience has been both exciting and eye-opening, giving me valuable insights into the fast-paced world of social media and content creation. Here are my five biggest takeaways: 1. Storytelling is…
How to Use Trending Audio on Instagram: A Guide for Small Business Owners
What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach new…
Ten Trending Reels Ideas for Product-Based Businesses
Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, we’ve got you! Here is a list of some of the top ten most recent social media reels you can utilize to showcase your best…
Inside the World’s Creative Capital: Hayley’s Week at the Cannes Lions Festival
This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. She learned so much about what is happening in the digital marketing and advertising world and is excited to share her takeaways with everyone! Read the below blog to see what it was like: Attending the Cannes Lions…
How Important Are Visual Aesthetics to Your Digital Marketing Strategy?
As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become integral into the way brands speak to consumers. Sometimes they’re arguably more important than the product itself! Thanks to a plethora of competing content on these social media…
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