Author Archives: oliverandcosocial

Influencer Marketing: It’s Not As Easy As You Might Think

Influencer marketing has become a very popular tool for brands to use to promote a product or service. It may seem like it would be simple to find the perfect persona to represent your brand since the world of influencers online is vast. However, it is not as easy as you may think! There areContinue reading “Influencer Marketing: It’s Not As Easy As You Might Think”

Instagram Updates Your Small Business Needs to Utilize for Success

Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos. 

4 Social Media Trends Brands Need to Know in 2023

The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”

Oliver and Co. Social named a Best Digital Marketing Agency in Augusta, Georgia for 2022

Oliver and Co. Social named to Expertise.com’s list of “Best Digital Marketing Agencies in Augusta” for 2022.

Oliver & Co. Social Media Internship Experience & Takeaways 

By Hollie Haris, Fall 2022 Intern Internships are professional learning experiences for college students to gain on-the-job experience in a certain field or industry they are interested in learning more about. Not only are you gaining experience from doing the work, but you’re also getting the opportunity to learn from seasoned professionals in the industry!Continue reading “Oliver & Co. Social Media Internship Experience & Takeaways “

Breaking Down the TikTok Algorithm: What Works in 2022

TikTok took the world by storm in 2018, after buying out and rebranding the app Music.ly. With over 1 billion active users, and a 786.86% user growth rate, there is no debate that the app has become a prominent social media network. A main thing that sets TikTok apart from its competitors is its highlyContinue reading “Breaking Down the TikTok Algorithm: What Works in 2022”

Getting Started with Pinterest 

With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of nicheContinue reading “Getting Started with Pinterest “

New Instagram Reels Features are a Game Changer

2022 has brought many updates within the social media world and Instagram is not one to fall behind. The app’s newer version has come out with many new features that are important to understand for marketers but the main thing that Instagram has been working on is reels. With the rise of TikTok and theContinue reading “New Instagram Reels Features are a Game Changer”

7 Key LinkedIn Features Every Company Page Should Utilize

With over 700 million members, a strong company page is a necessary stepping stone for building your brand’s social media presence. It’s easy enough to create a company page and start posting, however, knowing where to aim the focus after initially establishing their page can be more difficult. Here are 7 LinkedIn features companies should utilize when posting on their page.