Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos.
Tag Archives: small business marketing
Three Tips to Grow Your Small Business’s Social Media Presence
It’s no secret that having a strong social media presence has become essential in aiding the growth of small businesses in recent years. However, you don’t need to “go viral” to make a huge impact. After a global pandemic, more people than ever want to shop local and support small businesses, but with all ofContinue reading “Three Tips to Grow Your Small Business’s Social Media Presence”