Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos.
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4 Social Media Trends Brands Need to Know in 2023
The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Facebook and Instagram Roll Out Big Changes
Facebook changes name to “Meta,” Instagram rolls out “collabs,” and merges video content.
Understanding the Instagram Algorithm in 2021
Wondering how Instagram decides which content to show users? Guess no more. The app’s algorithm uses 6 key factors to rank content it thinks will perform best with each user.
5 Tips for Increasing Engagement on Instagram ✨
Increasing your Instagram engagement doesn’t have to be difficult. Follow these 5 tips to start generating more engagement!
Oliver and Co. Social 