What I Learned During My Social Media Marketing Internship

At Oliver and Co. Social, we love our interns! Ashley McVey joined us for a Spring 2023 Internship as a Social Media Intern from Liberty University. During her internship, Ashley researched social media trends, brainstormed content ideas, wrote blogs and social copy, designed graphics in Canva, and planned and scheduled content calendars. Here are her key takeaways from her internship!

As I reflect on my time as an intern at Oliver & Co. I feel so grateful for this experience. The things that I have learned I will carry with me throughout my career. That is why I’m writing this blog – to share some of the biggest takeaways from my internship. Keep reading down below to see how working for Heather (founder and head strategist at Oliver & Co.) has impacted me in the best way possible!

The Highs And Lows Of Influencer Marketing

As an intern with Oliver & Co., I quickly learned that influencer marketing is both challenging and rewarding. On the one hand, it requires careful planning and strategy to ensure that you get the best ROI for your efforts. On the other hand, when you do succeed in the goals you have set for influencer marketing, it can be immensely satisfying. A key takeaway from this type of marketing was recognizing that not all influencers are created equal: it’s important to select those who will bring the most value to your brand or product. 

My experience here taught me invaluable lessons about what works – and what doesn’t – when it comes to creating an effective influencer campaign. Through this process, I developed skills in research, analysis, communication and problem-solving which will be useful throughout my career in digital marketing.

Finding The Passion In The Projects

One of the most valuable things that I learned during my internship with Oliver & Co. was finding my passion through projects I worked on. Heather gave me a platform to hone my skills and learn, and it also enabled me to discover what really motivates and excites me. 

When I first started, I was eager and motivated to complete tasks and make sure that everything ran smoothly. However, as I got more comfortable and became more familiar with the creative/strategy processes, I began to appreciate how much effort was put into every project. By finding this passion, it opened up a whole new world of possibilities for me that weren’t there before; instead of merely completing tasks out of obligation for school assignments, now there was motivation behind it too. This internship helped me see that this career field is something I want to continue in. 

Grew My Knowledge On Creating Strategic Graphics

During this internship I had the opportunity to develop my knowledge of creating strategic graphics. This was an incredibly valuable experience for me because I was able to gain a deeper understanding of how visuals can help tell stories and present data in a much more impactful way. This experience allowed me to hone my craft further as well as gain insight into how different companies approach visual communication differently – something which proved incredibly useful when working on specific projects.

I will be forever grateful to Heather and the confidence she had in me from the beginning! I am so appreciative that she trusted me with the three wonderful brands I got to work for. And for the advice she gave to me that I will keep with me as I move forward. If you are reading this blog and are looking for a well-rounded learning internship experience, Oliver & Co. is exactly what you are looking for!

We’re so thankful for Ashley’s hard work this past semester! If you’re interested in interning with Oliver and Co. Social for the Fall semester, please email us at hello@oliverandco.social with your resume and current school/year.

Heather and Ashley met up in Colombia, SC to celebrate the end of Ashley’s internship with dinner at 929 Kitchen!

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