With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of niche communities which not only drives brand awareness but is ideal for target audience research. This is what sets Pinterest apart from other popular social media networks and is why we think your business can benefit from Pinterest marketing.
This being said, it is clear that with the right strategy Pinterest can be a powerful tool for your business, but where do you even start? Here we’ll share some basic tips and tricks to help you learn more about the app.
First off, it is important to note that Pinterest is image-based and a visual search engine. This means that your content has a much longer shelf-life than other social media networks because it can be discovered by almost anyone searching Pinterst at any time. Rather than immediate likes and comments, you will see gradual saves that can drive new brand awareness months and even years down the line. Since a single pin can have this impact, it is important to focus on quality and strategy before posting.
To make an effective pin, we can focus on 3 major factors:
- Creating branded content that is tailored to your audience
If you want users to save your pins, they need to hold some sort of value to the audience you are trying to reach. Whether that be through entertainment, relatability, education or anything in between, there is a place for your content on Pinterest.
- Maintaining a consistent aesthetic
It is also key to have a consistent aesthetic throughout your account. This can be seen using your brand logo, colors and fonts and is what sets the tone for your brand making it recognizable.
- Making intentional pin descriptions
Pin descriptions are crucial to give more context to your audience as well as the search engine itself. Good pin descriptions include:
- Brand name in the first line of your description
- Relevant keywords to give your audience a feel for your brand and send signals about your content to the Pinterest search engine. These keywords should be in the beginning of the description but it is also important to use a natural, flowing sentence structure.
- A call to action– What do you want people to do when they visit your page?
Keeping these factors in mind will help you make effective pins and eventually lead to a strong and consistent Pinterest account. If you’d like some extra help though, contact us at firstname.lastname@example.org and we’d be happy to help you set up and manage your Pinterest account.