Facebook changes name to “Meta,” Instagram rolls out “collabs,” and merges video content.
Author Archives: oliverandcosocial
Understanding the Instagram Algorithm in 2021
Wondering how Instagram decides which content to show users? Guess no more. The app’s algorithm uses 6 key factors to rank content it thinks will perform best with each user.
Spring Cleaning for Social Accounts
Spring is a great time to take an audit of your social media accounts, as well. Take a few minutes to go through your social accounts and look at the following areas for any needed updates.
4 Tips for Content Creation
Spring has arrived! Hopefully some fresh content is in the works for your brand to go along with it! Content creation can be fun and exciting, but it can also get messy if you don’t have a strategy or plan. Here are four tips to help aid you in your creation process. Get Organized YourContinue reading “4 Tips for Content Creation”
3 Common Mistakes Brands Make on Social Media
Are you guilty of these 3 common mistakes on social media? These are easy traps to fall into, but the good news is they’re also easy to fix! 1. Winging It Don’t wing it! If your current strategy consists of getting on Instagram whenever you remember and posting the content that’s most readily available, youContinue reading “3 Common Mistakes Brands Make on Social Media”
How to use a Hashtag Strategy to Reach more Consumers
By researching which hashtags your audience follows and engages with, and prioritizing those most relevant to your products/services, you increase the likelihood of reaching new target customers.
5 Tips for Increasing Engagement on Instagram ✨
Increasing your Instagram engagement doesn’t have to be difficult. Follow these 5 tips to start generating more engagement!
Oliver and Co. Social named a “Hidden Gem of Atlanta”
Stop the presses! We are thrilled to announce that Voyage Atlanta Magazine featured us in their newest edition of “Hidden Gems: Local Businesses & Creatives.” We chatted all about how Oliver & Co. Social got its start and what it means to be in the social media marketing niche in Atlanta and beyond! Read theContinue reading “Oliver and Co. Social named a “Hidden Gem of Atlanta””
4 Easy Ways to Step Up Your Social Media Game
Can you believe December is halfway over? Don’t waste the last two weeks of 2020! There’s still time to step up your social game. Here’s 4 easy ways to start: Plan your content!Don’t fly by the seat of your pants – whether it’s a week or a month of content, organizing and scheduling your contentContinue reading “4 Easy Ways to Step Up Your Social Media Game”
Facebook Launches New Network: “Facebook Campus”
Breaking News in the social world! Facebook has announced its release of a new college-focused social network “Facebook Campus.” According to techcruch.com the launch is aimed to gain back college-aged Gen-Z members who the platform has been losing to competitors such as Tik-Tok and Instagram, as well as help foster connection among college campuses whoContinue reading “Facebook Launches New Network: “Facebook Campus””
Oliver and Co. Social 