We’ve been working with medical practices since the beginning of Oliver and Co. Social! Savannah River Dermatology was one of our first clients back in Augusta, Ga. 🎉 It’s safe to say that we’ve learned a thing or two about what it takes when it comes to social media marketing (and digital marketing in general) for medicalContinue reading “Why Your Medical Private Practice Needs A Social Media Manager”
Author Archives: oliverandcosocial
Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them
Setting up clear social media goals is the first step in a good social media marketing strategy and the only way you’ll actually ensure that your efforts are making a difference. First, you need to determine what your business needs are at a given moment and how social media will help meet these needs. The objective hereContinue reading “Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them”
2024 Internship Takeaways
Isabelle interned with us for the Spring semester of her sophomore year at the University of Georgia! During her time as an Oliver and Co. Social intern she worked on five different clients! Read on to see what she has to say about her key takeaways. As I reflect on my time as an internContinue reading “2024 Internship Takeaways”
Social Media Trends Dominating 2024
As we embark on another year in business, it’s important to take stock of pertinent changes in the social media atmosphere as you develop your brand’s social media marketing strategy. Here are four social media trends coming into the new year that you will want to keep in mind: Usually referring to written content, long-formContinue reading “Social Media Trends Dominating 2024”
How to Accelerate Your LinkedIn Page in 3 Steps
It’s no secret that LinkedIn is a business to business gold mind. Why? Because it’s where the high level executives and decision makers at companies spend their “social time.” Additionally, many of these professionals are also actively looking for things that will help them and their business when they’re on LinkedIn. That means if yourContinue reading “How to Accelerate Your LinkedIn Page in 3 Steps”
Threads: The Newest Social Media App
Does your small business need a presence on Threads? 🧐 Let’s find out.. First Question: What is Threads? A: Threads is a new app from Meta. The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-timeContinue reading “Threads: The Newest Social Media App”
Getting Started Marketing Your Vacation Rental on Social Media
Do you have an airbnb, vrbo, or other vacation home? If you’re looking to fill up bookings for the Summer and Fall months, social media marketing might be the perfect solution! With the growing popularity of social media platforms like Instagram and TikTok, there has never been a better time to take advantage of theseContinue reading “Getting Started Marketing Your Vacation Rental on Social Media”
What I Learned During My Social Media Marketing Internship
At Oliver and Co. Social, we love our interns! Ashley McVey joined us for a Spring 2023 Internship as a Social Media Intern from Liberty University. During her internship, Ashley researched social media trends, brainstormed content ideas, wrote blogs and social copy, designed graphics in Canva, and planned and scheduled content calendars.
Influencer Marketing: It’s Not As Easy As You Might Think
Influencer marketing has become a very popular tool for brands to use to promote a product or service. It may seem like it would be simple to find the perfect persona to represent your brand since the world of influencers online is vast. However, it is not as easy as you may think! There areContinue reading “Influencer Marketing: It’s Not As Easy As You Might Think”
Instagram Updates Your Small Business Needs to Utilize for Success
Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos.
Oliver and Co. Social 