We’ve been working with medical practices since the beginning of Oliver and Co. Social! Savannah River Dermatology was one of our first clients back in Augusta, Ga. 🎉 It’s safe to say that we’ve learned a thing or two about what it takes when it comes to social media marketing (and digital marketing in general) for medical private practices!
Private practices are some of our favorite clients. Why? Well, to be perfectly honest you all tend to leave the creativity and content planning up to us! You’re busy running your practices and fielding (sometimes life or death) patient concerns, and you our team to do what we do best – strategize, create content, and generate engagement and leads!
Here’s why you should work with us, an agency that has experience working with multiple industries in private practice.
Industry Expertise
Medical specialties are not an area where you can jump in without prior knowledge and expect to be successful. It takes loads of research, time, and vetting to put together content that is both informative and engaging and meets the needs of your patients. You can’t “assume” anything or use “something you saw on tiktok” as fact.
We don’t pretend to be an expert on your field That’s why we vet sources well and only pull information from credible resources.
Customized Strategies
We don’t use a one-size-fits all approach. We understand that each practice’s social media strategy is going to depend largely on your area and patient population. We also integrate a mix of digital marketing (Social Media, blogs, emails) and traditional marketing (Print ads) to maximize reach.
Reputation Management
“Hey, what do we do about this negative google review?”…is a question we get asked frequently. We know how to handle online reviews, patient testimonials, and reputation management to build your credibility and establish you as a trusted authority in your field.
Compliance and Ethical Marketing
We ensure that our marketing efforts comply with healthcare regulations and medical board guidelines. Yes, this often includes adding a disclaimer on our blogs or ensuring patients come in with questions. We always want to provide the best in care! We do not diagnose anyone via social media. We focus on patient education rather than misleading or aggressive sales tactics.
An Outside Perspective
Did you know that our founder, Heather Oliver, is married to a doctor? She’s sat in on a lot of conversations about medicine. She understands what it’s like to get lost when the terminology is too robust for those outside of medicine and knows when to ask a question that will provide clarity to everyone in the room. While still being informative, we know how to communicate complex medical information in a way that’s clear, accurate, and patient-friendly.
Proven Results
We’ve worked with practices in multiple disciplines including: dermatology, audiology, pediatrics, physical therapy, medical device sales, and health and wellness supplements. We know what patients love to see and how to showcase your staff, practice, and resources!
Does your practice need help when it comes to digital marketing? We’d love to help! Send us an email at hello@oliverandco.social to get started with a consultation.
Oliver and Co. Social 