Setting up clear social media goals is the first step in a good social media marketing strategy and the only way you’ll actually ensure that your efforts are making a difference. First, you need to determine what your business needs are at a given moment and how social media will help meet these needs. The objective hereContinue reading “Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them”
Tag Archives: Social Media
4 Social Media Trends Brands Need to Know in 2023
The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Getting Started with Pinterest
With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of nicheContinue reading “Getting Started with Pinterest “
How to Start Marketing Your Brand on TikTok
With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allowsContinue reading “How to Start Marketing Your Brand on TikTok”
Facebook and Instagram Roll Out Big Changes
Facebook changes name to “Meta,” Instagram rolls out “collabs,” and merges video content.
3 Common Mistakes Brands Make on Social Media
Are you guilty of these 3 common mistakes on social media? These are easy traps to fall into, but the good news is they’re also easy to fix! 1. Winging It Don’t wing it! If your current strategy consists of getting on Instagram whenever you remember and posting the content that’s most readily available, youContinue reading “3 Common Mistakes Brands Make on Social Media”
5 Tips for Increasing Engagement on Instagram ✨
Increasing your Instagram engagement doesn’t have to be difficult. Follow these 5 tips to start generating more engagement!
Oliver and Co. Social named a “Hidden Gem of Atlanta”
Stop the presses! We are thrilled to announce that Voyage Atlanta Magazine featured us in their newest edition of “Hidden Gems: Local Businesses & Creatives.” We chatted all about how Oliver & Co. Social got its start and what it means to be in the social media marketing niche in Atlanta and beyond! Read theContinue reading “Oliver and Co. Social named a “Hidden Gem of Atlanta””
Oliver and Co. Social 