Tag Archives: instagram tips

How to Use Trending Audio on Instagram: A Guide for Small Business Owners

What are Trending Audios and why are they important for Instagram Reels?  When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach newContinue reading “How to Use Trending Audio on Instagram: A Guide for Small Business Owners”

Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them

Setting up clear social media goals is the first step in a good social media marketing strategy and the only way you’ll actually ensure that your efforts are making a difference. First, you need to determine what your business needs are at a given moment and how social media will help meet these needs. The objective hereContinue reading “Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them”

Social Media Trends Dominating 2024

As we embark on another year in business, it’s important to take stock of pertinent changes in the social media atmosphere as you develop your brand’s social media marketing strategy.  Here are four social media trends coming into the new year that you will want to keep in mind:  Usually referring to written content, long-formContinue reading “Social Media Trends Dominating 2024”

Instagram Updates Your Small Business Needs to Utilize for Success

Instagram previously was a world of perfection and unrealistic standards. Recently, the app’s atmosphere has loosened up into what some people are calling “casual Instagram.” In this movement, users are trying to be more transparent, realistic, and relatable. By including these elements consumers can connect with, marketing products and services online has been more successful. With all of the recent updates, Instagram is becoming an area where there is more creativity and connection. Brands can take advantage of this by posting lighthearted stories with linked music or using the reels feature for videos. 

4 Social Media Trends Brands Need to Know in 2023

The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”