I’ve been working with multiple pediatric offices for years now on their Facebook and Instagram marketing! In today’s digital era, there’s an increasing need to have a professional, educational presence on social media in order to remain competitive with other practices in your area and give parents a glimpse into what they can expect fromContinue reading “Social Media Marketing Content Tips for Pediatricians”
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How to Use Trending Audio on Instagram: A Guide for Small Business Owners
What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach newContinue reading “How to Use Trending Audio on Instagram: A Guide for Small Business Owners”
World Social Media Day
Social media connects us. Today on June 30th, the world recognizes the importance of social media to our individual lives. Whether you love it or hate it, it’s a necessary part of your business’s overall marketing strategy. I’m celebrating by offering a DEEP discount on one of my most loved services – social strategy sessions!Continue reading “World Social Media Day”
Getting Your Small Business Started with Social Media Marketing
Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. Social media marketing is one of the most effective ways to build brand awareness, connect with customers, and ultimately grow your business. Whether you’re launching a new venture or lookingContinue reading “Getting Your Small Business Started with Social Media Marketing”
Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them
Setting up clear social media goals is the first step in a good social media marketing strategy and the only way you’ll actually ensure that your efforts are making a difference. First, you need to determine what your business needs are at a given moment and how social media will help meet these needs. The objective hereContinue reading “Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them”
Social Media Trends Dominating 2024
As we embark on another year in business, it’s important to take stock of pertinent changes in the social media atmosphere as you develop your brand’s social media marketing strategy. Here are four social media trends coming into the new year that you will want to keep in mind: Usually referring to written content, long-formContinue reading “Social Media Trends Dominating 2024”
How to Accelerate Your LinkedIn Page in 3 Steps
It’s no secret that LinkedIn is a business to business gold mind. Why? Because it’s where the high level executives and decision makers at companies spend their “social time.” Additionally, many of these professionals are also actively looking for things that will help them and their business when they’re on LinkedIn. That means if yourContinue reading “How to Accelerate Your LinkedIn Page in 3 Steps”
Threads: The Newest Social Media App
Does your small business need a presence on Threads? 🧐 Let’s find out.. First Question: What is Threads? A: Threads is a new app from Meta. The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-timeContinue reading “Threads: The Newest Social Media App”
4 Social Media Trends Brands Need to Know in 2023
The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Getting Started with Pinterest
With a large audience of over 367 million users every month, Pinterest is a much more important social network for marketing your business than many might think. Pinterest is an app that allows people of all ages to share their ideas, photos and interests in the form of “pins.” It facilitates the building of nicheContinue reading “Getting Started with Pinterest “
Oliver and Co. Social 