As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become integral into the way brands speak to consumers. Sometimes they’re arguably more important than the product itself! Thanks to a plethora of competing content on these social mediaContinue reading “How Important Are Visual Aesthetics to Your Digital Marketing Strategy?”
Tag Archives: tiktok
4 Social Media Trends Brands Need to Know in 2023
The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Breaking Down the TikTok Algorithm: What Works in 2022
TikTok took the world by storm in 2018, after buying out and rebranding the app Music.ly. With over 1 billion active users, and a 786.86% user growth rate, there is no debate that the app has become a prominent social media network. A main thing that sets TikTok apart from its competitors is its highlyContinue reading “Breaking Down the TikTok Algorithm: What Works in 2022”
How to Start Marketing Your Brand on TikTok
With a fast growing audience of over 1 billion users, TikTok has become one of the most frequently used social media platforms for marketing your brand. The “For You” page allows people of all ages to find the exact niche content that they seek which is not only entertaining for the users, but also allowsContinue reading “How to Start Marketing Your Brand on TikTok”
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