I’ve been working with multiple pediatric offices for years now on their Facebook and Instagram marketing! In today’s digital era, there’s an increasing need to have a professional, educational presence on social media in order to remain competitive with other practices in your area and give parents a glimpse into what they can expect fromContinue reading “Social Media Marketing Content Tips for Pediatricians”
Tag Archives: social media management
How Important Are Visual Aesthetics to Your Digital Marketing Strategy?
As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become integral into the way brands speak to consumers. Sometimes they’re arguably more important than the product itself! Thanks to a plethora of competing content on these social mediaContinue reading “How Important Are Visual Aesthetics to Your Digital Marketing Strategy?”
Getting Your Small Business Started with Social Media Marketing
Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. Social media marketing is one of the most effective ways to build brand awareness, connect with customers, and ultimately grow your business. Whether you’re launching a new venture or lookingContinue reading “Getting Your Small Business Started with Social Media Marketing”
Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them
Setting up clear social media goals is the first step in a good social media marketing strategy and the only way you’ll actually ensure that your efforts are making a difference. First, you need to determine what your business needs are at a given moment and how social media will help meet these needs. The objective hereContinue reading “Social Media Marketing Goals: What They Are and How to know When It’s Time to Change Them”
2024 Internship Takeaways
Isabelle interned with us for the Spring semester of her sophomore year at the University of Georgia! During her time as an Oliver and Co. Social intern she worked on five different clients! Read on to see what she has to say about her key takeaways. As I reflect on my time as an internContinue reading “2024 Internship Takeaways”
Social Media Trends Dominating 2024
As we embark on another year in business, it’s important to take stock of pertinent changes in the social media atmosphere as you develop your brand’s social media marketing strategy. Here are four social media trends coming into the new year that you will want to keep in mind: Usually referring to written content, long-formContinue reading “Social Media Trends Dominating 2024”
Threads: The Newest Social Media App
Does your small business need a presence on Threads? 🧐 Let’s find out.. First Question: What is Threads? A: Threads is a new app from Meta. The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-timeContinue reading “Threads: The Newest Social Media App”
4 Social Media Trends Brands Need to Know in 2023
The year 2022 brought us many breakthroughs in the social media world. Video content became the staple of advertising in place of photos and infographics. TikTok showed us a new way to learn about products and get to know a business on a deeper level. We also saw a shift into more authentic content fromContinue reading “4 Social Media Trends Brands Need to Know in 2023”
Oliver and Co. Social named a Best Digital Marketing Agency in Augusta, Georgia for 2022
Oliver and Co. Social named to Expertise.com’s list of “Best Digital Marketing Agencies in Augusta” for 2022.
Breaking Down the TikTok Algorithm: What Works in 2022
TikTok took the world by storm in 2018, after buying out and rebranding the app Music.ly. With over 1 billion active users, and a 786.86% user growth rate, there is no debate that the app has become a prominent social media network. A main thing that sets TikTok apart from its competitors is its highlyContinue reading “Breaking Down the TikTok Algorithm: What Works in 2022”
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