Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, we’ve got you! Here is a list of some of the top ten most recent social media reels you can utilize to showcase your best products.
Trend 1: You Could Use A…
Recap: This trend creatively showcases a new product or a product that meets a seasonal need.
Audio Link: https://www.instagram.com/reels/audio/1159218782332261/
Trend 2: MISSING: Have You Seen This Item?
Recap: This trend draws attention to a specific product, and adds a bit of professional humor. This is great for exposing an upcoming product drop!
Audio Link: https://www.instagram.com/reels/audio/1189801875205631?igsh=ZmNnemhxaW9vbjFx
Trend 3: What I Do Vs. What You See
Recap: This video shows behind-the-scenes footage of product photography. This is great for small businesses to share more of your hard work, and add a face to your product.
Audio Link: https://www.instagram.com/reels/audio/1481669742437358?igsh=MXV2aWRjbWNoNTdtZQ==
Trend 4: Package an Order with Me: ASMR
Recap: This is another trend that showcases your behind-the-scenes process, but it also emphasizes that your product has demand and people purchasing it. These types of videos are great for building trust with new clientele.
Audio Link: Use your own audio! ASMR is always trending. To enhance your audio, use a microphone.
Trend 5: Maturing is Realizing… Guess I’m Immature
Recap: This reel adds a bit of humor to your page, while also giving you the ability to showcase a large amount of products at once. If your product isn’t something you sell a lot of variants of, you can instead format it this way:
“Maturing is realizing I don’t need more than one [your business name] product… guess I’m immature.”
Audio Link: https://www.instagram.com/reels/audio/1091613929559307?igsh=bzUzbGQwMW9ydmhs
Trend 6: “It Girl” Necessities
Recap: This is another trend that can creatively showcase a large amount of your products in a fun, “cool girl” way.
Audio Link: https://www.instagram.com/reels/audio/411263524955239?igsh=NTduenhtaXdueHRh
Trend 7: Let’s Go Shopping
Recap: This trend is super fun and easy, and if you have a physical shop, this is a great chance to show it off! This trend uses a sound where everyone hears something different—and every video is putting different words onto it. This means you can interchange “let’s go shopping” with any words you’d like!
Audio Link: https://www.instagram.com/reels/audio/2776200789437952?igsh=MTBkb293ZzIxcXhpMA==
Trend 8: Ballerina Cappucina
Recap: If your products come in a variety of colors, this is a great trend to present that! This trend calls for all of your pink and brown products to be showcased. The audio is the star of this show, and is what makes this reel trendy!
Audio Link: https://www.instagram.com/reels/audio/677516858443083?igsh=Mml6eGhmNWFzMHhx
Trend 9: Product I’d Give You Based on Favorite Taylor Swift Album
Recap: This trend is a great way to market toward a female audience. Since Taylor Swift’s albums are color-coded and versatile in aesthetics, this is a good way to make an engaging video and share some of your best products. Make sure you’re familiar with her albums, though!
Audio Link: https://www.instagram.com/reels/audio/302767922787883?igsh=ZnF2dDh4aHZvajk=
Trend 10: I Have Everything I Need
Recap: This trend is great for those with smaller products to sell. By putting all your items in a drink tray, you can showcase as many of your products as you’d like. Add a silly edge to it by filling it up with a bunch of the same product!
Audio Link:
https://www.instagram.com/reels/audio/1715462829092067?igsh=cDE0M3BnZzFqYW45
If You’re Still Overwhelmed…
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