Inside the World’s Creative Capital: Hayley’s Week at the Cannes Lions Festival

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. She learned so much about what is happening in the digital marketing and advertising world and is excited to share her takeaways with everyone! Read the below blog to see what it was like: Attending the Cannes LionsContinue reading “Inside the World’s Creative Capital: Hayley’s Week at the Cannes Lions Festival”

How Important Are Visual Aesthetics to Your Digital Marketing Strategy?

As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become integral into the way brands speak to consumers. Sometimes they’re arguably more important than the product itself! Thanks to a plethora of competing content on these social mediaContinue reading “How Important Are Visual Aesthetics to Your Digital Marketing Strategy?”